StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Implementing a Marketing Solution: Choosing a Promotion Strategy - Assignment Example

Cite this document
Summary
The aim of this assignment "Implementing a Marketing Solution: Choosing a Promotion Strategy" is to comparatively analyze existing marketing strategies. Additionally, the writer will describe the ways of monitoring the effectiveness of the chosen strategy…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Implementing a Marketing Solution: Choosing a Promotion Strategy
Read Text Preview

Extract of sample "Implementing a Marketing Solution: Choosing a Promotion Strategy"

Download file to see previous pages

1. Mail - The major advantage of the mail interview is that the respondent can respond to the questionnaire at his convenience. The major disadvantage is the low response rate. Only 20-40% of the respondents reply to mail interviews. 2. Telephone - The cost of conducting the interview is the major advantage in this type of research methods. The problem in these types of research is the response level is low even here. This is because only one call per six calls is picked up. 3. Face-to-Face - The advantage of this kind of research method is that it is possible to know whether the responses are fake or really true.

The drawback is there may be bias on the part of researchers as well as respondents. Answer: Break-even analysis is a graphical and algebraic representation of the relationships among the volume of output, costs, and revenues. The two types of costs are the variable and fixed costs. The sum of the fixed and variable costs at a specific volume of output becomes the total cost at that volume of output. Both the costs are compared with the sales revenue and the level of sales volume is determined.

Also, the analysis reveals the level of production or the value of sales where the business would make neither a profit nor a loss. Such a point at which there would be no profit or no loss is termed as the Break-even Point.Briefly explain why a business might develop a pricing strategy that increases the sale price of its product when faced with the fierce competition?Answer: This kind of strategy is believed to be a very smart strategy followed by marketers or business owners. The reason for any business to follow such a strategy of pricing is to prove that their products are the premium products which are best in their quality.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Implementing a Marketing Solution: Choosing a Promotion Strategy Assignment, n.d.)
Implementing a Marketing Solution: Choosing a Promotion Strategy Assignment. Retrieved from https://studentshare.org/marketing/1506548-case-study-implement-a-marketing-solution
(Implementing a Marketing Solution: Choosing a Promotion Strategy Assignment)
Implementing a Marketing Solution: Choosing a Promotion Strategy Assignment. https://studentshare.org/marketing/1506548-case-study-implement-a-marketing-solution.
“Implementing a Marketing Solution: Choosing a Promotion Strategy Assignment”, n.d. https://studentshare.org/marketing/1506548-case-study-implement-a-marketing-solution.
  • Cited: 0 times

CHECK THESE SAMPLES OF Implementing a Marketing Solution: Choosing a Promotion Strategy

Setting the Product and Branding Strategy

This chapter addresses the issues of the overall product strategy, product and its characteristics, choosing the right product mix, and the role of brand, packaging and labeling.... Product line decisions are important for the product strategy and should be based on product-line and market analysis, considering optimal product-line length and issues of modernization, featuring and pruning.... Brand strategy decision includes choice between functional, image and experiential brand, and brand development and repositioning....
9 Pages (2250 words) Essay

Advertisement and marketing communication

The marketing communication mix consists of advertising, sales promotion, public relations and publicity, personal selling and direct marketing (Kolter, 1997).... Advertising is any paid form of non-personal presentation and promotion of ideas, good or service by an identified sponsor.... The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants....
13 Pages (3250 words) Essay

Marketing for Dell Computers

Here is a marketing related quote.... Based on an overall analysis regarding past performances of the company, I adopted a systematic plan of marketing strategy for the promotion of company's printer sales.... I find this marketing strategy is worth for their management to achieve the objective within minimum time frame in an efficient and effective manner.... M/s Dell Computers, a renowned international company produce and distribute best quality electronic products of Desktop PCs, Servers, Laptop PCs, TVs, Printers & Ink, Electronics, Software & Accessories and provide support as well as services to Home & Home Offices, Small &… As an initiative to promote and escalate marketing and sales of their Printers, Mr....
11 Pages (2750 words) Essay

Promotional Strategy for Electronics Customised Cell Phones

Before introducing the new product, it is necessary to develop a marketing strategy keeping the features of the customised cell phone… Intensive research conducted on integrated marketing communication for introducing the product requires a promotional strategy that includes a number of media platforms to promote the customised cell phone.... a marketing opportunity study was made on developing a new product for the existing market of cell phones.... Only customised cell phones can be the solution to satisfy the customer needs with an innovative product with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users' attention....
8 Pages (2000 words) Essay

The Significance of Marketing Concepts in the Hospitality Industry

Any type… advertising calls for business organizations to create goods that will appeal to customers, be focused on meeting specific targets instead of seeking to cater for the entire market, and come up with a marketing strategy that will suit the organization's objectives.... Marketing basically refers to the process of preparing, and then implementing business aspects such as pricing, promotion, and the production and distribution of products that were manufactured to meet the needs of consumers, while also realizing corporate objectives....
24 Pages (6000 words) Essay

Problem Solution Provided by TeraTech

Hence the issue needs to be solved through choosing proper alternatives so as to facilitate the overall growth and development of the organization.... This essay "Problem solution Provided by TeraTech" discuses the various problems that the company might face during the process of its new product development as well as provides an in-depth analysis of the various alternatives involved, their pros and cons, and the viability of each alternative along with the far-reaching impact on the organizational long term goals....
9 Pages (2250 words) Essay

Working on the Plan

The discussion below outlines the competitive edge and the strategic marketing strategy for MRD.... MRD provides a solution to this by enabling the customer to request their preferred server to offer room service.... The author takes into account marketing attractiveness, competitive advantage, and marketing mix strategies....
7 Pages (1750 words) Essay

Marketing Communication

The author outlines the choice of the appropriate careful choice strategy.... In formulating a communication strategy, CITE advises that it is essential that the developers formulate a function to contribute to the understanding of stakeholders and their views as well as reconciling organizational weaknesses.... Thus, in the quest to formulate a communications strategy, it will be essential to identify strategic stakeholders, engage with stakeholders to determine how to deal with the crises....
9 Pages (2250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us