StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

American Media and Advertising History - Essay Example

Cite this document
Summary
As the paper "American Media and Advertising History" outlines, the history of the world shows numerous changes that have occurred. The ever-growing human desire to improve their lives and find suitable methods that can enhance productivity has propelled technological advancements evident today…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
American Media and Advertising History
Read Text Preview

Extract of sample "American Media and Advertising History"

Mass media has been extensively impacted. Modern information technology has seen new media behaviors and operations. Businesses have shifted to the technologically-supported advertisement. Advertisers have used technology to conduct their research and identify how they can deliver adverts that are effective. The development of technology has also provided advertisers with diverse options to choose from as media stations have increased.

As a matter of fact, advertisement has gone through milestones that have revolutionized it completely. Its management has significantly changed. The rise of mergers, as well as mega-agencies has been noted over the years. The goal of advertisement also changed from what was perceived to be entertainment to focus on results. Today, businesses seeking advertising services are more concerned about the increase in sales their promotion will bring. Advertising agencies have also responded to the changes in economic activities by merging their companies to increase performance. With the growing globalization, several issues have also been noted by the players in the advertising industry; questions that have raised serious concerns. The mistranslation of advertisement messages in a different language is a critical issue.

Consequently, the growing technology has escalated advertising as a corporate industry. Improvements in computer and television graphics are a major reason why advertisement has become commercial as it is. Historically, advertisement has been influenced by subcultures as well as the wave of social groups; rights campaigns. The increasing pressure to represent different cultures and social groups in the media and advertising industry gave it a new face. The media got specialized in bowing to the pressure from the feminist movement and anti-racism campaigns.

With the increasing enlightenment on issues relating to media, advertisement, and business, the idea of product differentiation and positioning became salient and many manufacturers began paying attention to it. Comparative advertisement noticed in the 1980s acted as an antecedent that paved way for the creative generation of advertising. Human lifestyle has constantly changed and fashion and taste have marked these changes. Marketers have sought creative ways in which they can appeal to the target customers to buy their products.

Conclusion

Traditional advertising was considerably challenged by the social dynamics that rendered most of the techniques used for product and brand promotion ineffective. In light of new technology, the advertising industry has taken a new perspective; creative and appealing. Slogans, messages, and images used in advertisements have been tailored to serve aesthetical purposes. Internet and social media have become the best platforms that support advertisement in recent times. The mainstream media has been used to reach out to the older population, who probably, do not access the internet.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1697554-chapter-8-9
(Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 Words)
Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1697554-chapter-8-9.
“Chapter 8-9 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1697554-chapter-8-9.
  • Cited: 0 times

CHECK THESE SAMPLES OF American Media and Advertising History

The History of Advertising

This essay "The history of advertising" outlines the changes in the advertisement in course of times and its future.... This essay describes the origin and evolution of the advertising.... advertising is an indispensable, crucial form of communication, ad as soon as man could grunt he began to advertise.... advertising today is totally integrated with the term marketing, that it has become an activity similar to mass selling....
7 Pages (1750 words) Essay

MBA Advertising Plan

The advertising plan also presents a detailed account of the media and the contents of the advertising plan that will be used to promote the business of the bank in the chosen location.... The advertising plan also presents a detailed account of the media and the contents of the advertising plan that will be used to promote the business of the bank in the chosen location.... The author of this profound essay gives a vast analysis of advertising planning....
22 Pages (5500 words) Essay

American Advertising Federation

The author states that in the history of mass communications the speed, with which the Internet has won the mass audience, is unprecedented.... The paper analyses dependence on technological progress of the American advertising Federation in an information-communication sphere.... Traditionally dependable on technological progress and political changes media systems today are remarkable for the special dynamism.... Complex consequences of such progress of information-communication technologies for the sphere of media today still cannot be estimated unequivocally....
9 Pages (2250 words) Research Paper

Influence of the Media in American Politics

An important view is expressed by Entman regarding the workings of the mass media and its relationship to politics within the United States.... One of the most controversial times in recent history for the mass media was the 2001 election; this event also warrants analysis as a means of demonstrating the kind of influence that the media appears to have upon US politics.... These include newspapers, magazines, newsletters, advertising, websites; radio and television broadcasting....
9 Pages (2250 words) Essay

The Concept of Aggressive Advertising in the USA

The paper "The Concept of Aggressive advertising in the USA" states that from the World Wide Web and its appropriate applications through hand-held computer systems that allow instant information at the touch of a button, no more prevalent in adopting these rapidly emerging technologies.... The United States is a fast-paced, advertising and entertainment-driven culture, motivated in part by a fascination of the future and has been compared to European nations, critically assessing that Americans are a materialistic lot....
22 Pages (5500 words) Essay

Elements of Racial Discrimination in Media and Advertisement

The author of the essay under the title "Elements of Racial Discrimination in media and Advertisement " points out that the evil of racial discrimination, even in the 21st century, pervades to a great extent the lives of human beings across the globe.... Due to different reasons, media often encourages the application of elements containing materials of racial discrimination and on various occasions, those reasons are not directed towards encouraging media ethics or social benevolence....
9 Pages (2250 words) Essay

The American Media

This paper ''The american media'' tells us that media is 'television, radio, and print journalism, and there are many media degrees that focus on these key areas'.... The history of american media dates back to 1828 when the first American Indian newspaper was published in the present-day Calhoun County, Georgia town.... When dealing with media, many people think of television, radio, the internet, and mails.... The media takes the effort to share information or entertain different people in different languages and locations (Sterling and Kittross, 2002)....
6 Pages (1500 words) Essay

American Telephone and Telegraph Company

This essay "american Telephone and Telegraph Company" is about an american multinational organization that is basically operating in telecommunication.... Under its subsidiaries, there was a company which was known as american Telephone and Telegraph Company (AT&T) which was incorporated in 1885.... roduct MixFollowing is the overall product mix structure for the american Telephone and Telegraph Company taken from AT&T's official website....
9 Pages (2250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us