StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

External communication method for retailers - Essay Example

Cite this document
Summary
In fact, broadly speaking, it focuses on creating value, building and strengthening that value, communicating it to the target market and finally, delivering value to the targeted customers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
External communication method for retailers
Read Text Preview

Extract of sample "External communication method for retailers"

Download file to see previous pages

More importantly, the communication mix will be part of the discussion with major focus on the retail business. The growing market of retailers, increased competition, and their hunger of constantly attracting and retaining their customers has made it important to achieve excellence at communicating the value and the rest of this paper would discuss the same. Since most of the retailers engage in mass marketing, the formula for them remains somewhat low per unit profit, high volume of sales, and board customer base, which in turn result in some handsome gross profit (Bhatia, pp.

161-164, 2008). In addition, high volume of sales means that everyday retailers have to deal with many customers coming from diverse backgrounds. However, life would have become easy if customers would have all the information and they would have perceived the product, prices, and the offer the way retailers wanted. Most of the marketing experts agree to the fact that the external retail communication mixes endeavor for building brand equity and other all other retail communication methods or channels consist of six major modes of communication.

These elements namely are advertising, sales promotion, personal selling, public relations, direct marketing and events, and experiences (Reynolds, Cuthbertson & Bell, pp. 69-75, 2004). It is also important to note that retail communication goes far beyond these specific platforms and goes on to include things like packaging, style, price, colours, infrastructure of the store, location, sales person’s outlook and others (Samli, pp. 56-58, 1998). However, since most of these things are internal, therefore, they will not be able to create a place for themselves in this discussion.

In this regard, advertising is the most feasible option for any retailer who wants to build a long-term image for its brand. In fact, advertising may be the answer for any retailer who wishes to trigger the sale quickly. However, it is an

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“External communication method for retailers Essay”, n.d.)
External communication method for retailers Essay. Retrieved from https://studentshare.org/miscellaneous/1567779-external-communication-method-for-retailers
(External Communication Method for Retailers Essay)
External Communication Method for Retailers Essay. https://studentshare.org/miscellaneous/1567779-external-communication-method-for-retailers.
“External Communication Method for Retailers Essay”, n.d. https://studentshare.org/miscellaneous/1567779-external-communication-method-for-retailers.
  • Cited: 0 times

CHECK THESE SAMPLES OF External communication method for retailers

Two-Level Supply Chain as an Integral Component of Any Business

nbsp;  … No matter how strong a company's management is or how creatively it executes its marketing and communication campaigns, if it fails to supply the right product, to the right consumer, at the right place, in the right quantity, at the right time then it will not be able to survive in the market place for a sustainable period of time....
9 Pages (2250 words) Term Paper

Marketing Challenge for Culinarian Cookware

Cannibalization cost calculation method was also questioned by her.... The company hired external consultant to analyze profitability of 2004 price promotion.... Time series analysis shows that unit sales for DX1 line decreased by 4800 units during price promotion hence external consultant concluded that $99,332 was lost as contribution DX1 product line due to brand cannibalization.... Senior Sales Manager's View Senior sales manager is in support for price promotion and she pointed out that report of external consultant is apocryphal due to following reasons....
4 Pages (1000 words) Case Study

Retail Theories and Strategies

retailers provide the goods and services needed--from food, auto parts, apparel, home furnishings, appliances and electronics to advice, home improvement and skilled labor.... Most are store retailers, though there are other types of enterprises--such as e-commerce, mail order, automatic-merchandising (vending) machines, direct retailing (door-to-door and home party sales), and service providers.... It is essential that retailers are aware of the advantages and disadvantages of different methods of targeting a particular segment of customers which needs to be done considering the suitability of different options to their kind of business and the environments in which they wish to operate....
8 Pages (2000 words) Essay

Promotional Strategy for JFs Electronics Customized Cell Phones

This essay outlines the promotional strategy for JF's Electronics customized cell phones.... It covers both online and offline marketing channels.... It discusses such important aspects of promotion as advertising and sales promotion strategy, analyses marketing distribution channel, pros and cons of using agents, brokers and representatives....
6 Pages (1500 words) Essay

Promotional Strategy for Electronics Customised Cell Phones

Before introducing the new product, it is necessary to develop a marketing strategy keeping the features of the customised cell phone… Intensive research conducted on integrated marketing communication for introducing the product requires a promotional strategy that includes a number of media platforms to promote the customised cell phone.... Under the concept of integrated marketing communication (IMC), which is a holistic approach to...
8 Pages (2000 words) Essay

Marketing Project for Harrods

Owing to the huge demand of fashion brands, control of the top fashion retailers over the industry is way more compared to political bureaucrats (Aaker, 2009).... The objective of the current report was to understand and… The report analyzed the external and internal market, which will further help in establishing future strategies and tactics for sustainable business development.... external audit of Harrods will include PESTEL and Porter's While PESTLE will evaluate the external environment surrounding the fashion retailer in United Kingdom, Porter's analysis will provide a deeper understanding of the fashion industry in United Kingdom and ways in which industry factors affect strategies and functioning of Harrods....
13 Pages (3250 words) Essay

Global Data Synchronisation for Supply Chain

This case study "Global Data Synchronisation for Supply Chain" presents technology that is significant in hastening a speedy transfer of information from the manufacturer to the retailer.... In addition, this technology is important in terms of improving the accuracy and security of data.... hellip; This company was established in the year 1913 and mainly engaged in the production of liquid bleach....
13 Pages (3250 words) Case Study

Understanding the Retail Industrys Ecology

If retailers were to assume that consumers maintained static characteristics, attitudes and values that do not change over time, it would be theoretically possible for a mature retailer to sustain its existing business model and marketing strategies to retain important target consumers.... Because external market conditions change consistently and consumer behavior patterns fluctuate, it has been argued that retail evolution is a critical consideration vital to maintaining long-term profitability and competitiveness for a retail organization....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us