StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Executive Summary of AcuScan - Essay Example

Cite this document
Summary
The essay "Executive Summary of AcuScan" focuses on the critical analysis of the executive summary of AcuScan company. The document is a case study regarding the company AcuScan. The case is about the quest of the company’s CEO to develop a new product and the criticism and scepticism…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Executive Summary of AcuScan
Read Text Preview

Extract of sample "Executive Summary of AcuScan"

Christ Martonas is the Vice President of Product Development and Pat Lambert is the recruit as the director of marketing. Kelly is the original developer of the product and felt that given the time and circumstances, it couldn’t be done. The higher management on the other hand is also asking for operations to be optimized but Kelly insists that it is not possible right now. The case presents conflicting views and arguments of the bigwigs of the company. While there are no proper plans in place for developing new products at Acu, the CEO of the company is also worried about another company getting away with the market share of a new scanner. He insists on using it in retail stores so that they can get customer feedback regarding what customers want and need.

The most appropriate of all suggestions came in from Clif and they should be executed. Business is all about risk. Even if this is not the time to develop a new product, there is no harm in devising a strategy, an effective one and implementing the product. The money needed for the update can be obtained by equity or bond funding. Optimization of processes should be on the back burner while all focus should be on developing the new product to revamp and resurrect lost sales. All other extraneous expenditures should be cut down in the meanwhile to support the development of the new product. Strict quality control measures should be employed and successful development of the new product should be closely monitored.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Executive Summaary Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/other/1423696-executive-summaary
(Executive Summaary Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1423696-executive-summaary.
“Executive Summaary Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1423696-executive-summaary.
  • Cited: 0 times

CHECK THESE SAMPLES OF Executive Summary of AcuScan

Marketing for Nissan the Automobile Company

The paper "Marketing for Nissan the Automobile Company" highlights that before the company can come up with an effective marketing plan, it is essential for the managers to carefully study both internal and external factors that can affect the company's selling strategies.... ... ... ... A SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z....
10 Pages (2500 words) Essay

The Responsibility for Operation Optimize

Pat LambertPat believes that the retail version of the original acuscan scanner will be a big hit.... If this deadline is not met, the competitor will launch their product before acuscan Inc.... The features are slight changes to the original acuscan and need additional databases and modifications to make Operation Optimize possible.... Chris MartinasChris, like Cliff, believes that the retail version of the scanner will position acuscan on a path to success and regain its leadership position in the technology landscape....
11 Pages (2750 words) Case Study

Critical Thinking Master Case Study

This paper presents an illustration of Critical Thinking against a case study of acuscan. ... Critical Thinking is very essential for a business in order to solve complex & conflicting situation where one or more options are available for the next steps but not evident apparently....
16 Pages (4000 words) Case Study

Business Policies and Management

acuscan is said to be experiencing financial problems due to pressures from its competitors and has laid off nearly 500 employees.... This essay "Business Policies and Management" discusses business, the revenues for scanners that will fall because sales and service revenues are sinking....
10 Pages (2500 words) Essay

Acuscan Critical Thinking Case Study

In the paper 'Acuscan Critical Thinking Case Study' the author evaluates an unrealistic vision of the new product, and capabilities of acuscan Company.... According to the paper, the vision of the new product, its scope and capabilities was tied to the belief that acuscan could realize profits like the ones it used to get after its inception.... acuscan 11 could be made by improving only one feature of the existing product thus mirroring Pat's argument about the iScanner 1....
11 Pages (2750 words) Essay

Organizational Development of AcuScan

The author of the "Organizational Development of acuscan " paper discusses key points that are involved in the process of launching a new product, including the difficulties and finally the recommended actions that can be taken to address the issues.... With its main vehicle scanner reaching a stabilizing phase with no opportunity to grow, Cliff wants to introduce a product that will take over the mantle of being the premier product of acuscan.... The argument of Patis, the future of acuscan involves in the evolution of its iScanner into various applications or new products....
12 Pages (3000 words) Assignment

Underlying Problem at AcuScan

The author of the paper creates an awareness of the problems that acuscan is facing with regards to developing the new product - Operation Optimize.... (2) To succeed in today's tough economy, acuscan needs to expand its technology into new markets, and again become the cutting–edge leader by creating a solution to an as–yet unrecognized customer need....
10 Pages (2500 words) Case Study

AcuScan Action Plan

The first key assumption made by Cliff was that in order to enhance the performance of acuscan, there lays the need for lessening the budget in terms of diminishing expenses.... hris: Chris on the other hand assumed that the focus of acuscan is only restricted to vertical markets and that the market must be expanded horizontally in order to ensure progress.... The purpose of the paper 'acuscan Action Plan' is to create a plan of action, which is essential to direct acuscan for accomplishing the maximum level of profitability....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us